Following the overall theme of the conference, this track invites papers that explore the missing links in technology, innovation, and business-to-business marketing, particularly with regard to the presence and impact of technologies and new products on organizational customers, firms, and their businesses that operate in emerging markets. While any submissions that fit within these broadly defined topic areas are welcome, those related to the following areas are especially encouraged: (1) understanding the expectations of business customers; (2) evaluating markets for new technologies; (3) managing the technology acquisition process; (4) impact of technology on new industrial product/service development projects; and (5) designing and implementing product policy, pricing policy, distribution policy, and promotion policy as applied to business-to-business marketing. Both conceptual and empirical works are welcome; and we also welcome qualitative, quantitative, and mixed-method research approaches.
Prof. Saji KB Nair
Indian Institute of Management
Lucknow
e-mail: saji_nair@iiml.ac.in
