This track seeks high quality work that develops or applies advances in research methodologies, measurement techniques, or data analysis procedures to marketing and research issues. Appropriate topics for this track include all methodological opportunities and challenges that scholars and practitioners confront in conducting their research. Specific issues may include, but are definitely not limited to: qualitative and quantitative research issues, cross-cultural or online research methodologies, sampling, and graphical presentation of research findings. Other examples include identifying problems with current best practices, new developments in partial least squares or latent class analysis, assessing mediated or moderated relationships, modeling multiple levels of data, categorizing and coding ethnographic data, controversies in reflective and formative measurement, analytic issues posed by within-subjects experimental designs, assessment techniques for handling response and non-response biases, and issues in missing-data analysis. Expository papers on marketing applications of novel statistical methods, guidelines for research on legal or regulatory issues, or other studies that challenge conventional research practices, are also welcome. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches.
This track also encourages practitioners in different marketing research agencies to submit research papers on new develpoments in reseach methodology and exchanging case studies which provides proof that Research Works!
Prof.Naresh Malhotra
Nanyang Business School,
Singapore
e-mail: NMALHOTRA@ntu.edu.sg
Prof Satyabhusan Dash
Indian Institute of Management,
Lucknow
e-mail: satya@iiml.ac.in
