This track invites papers that examine topics on marketing in the new and evolving channels. Topics that fit this theme include, but are not limited to: using the Internet for the purposes of marketing, electronic services, interactive media and advertising including Web 2.0, multichannel marketing, online consumer behavior, click stream or Web log data modeling, utilizing social media and networks for marketing, collaborating and co-creating with consumers via digital platforms, consumer generated content related to marketing, impacts of online evaluations in both the B2C and the B2B arenas, protection of consumer privacy and integrated marketing communications using traditional and digital media.
| Prof. Moutsy Maity Indian Institute of Management Lucknow, email : mmaity@iiml.ac.in |
Prof. Ashutosh Dixit Cleveland State University, e-mail: a.dixit1@csuohio.edu |
