This track seeks papers emphasizing scholarly and innovative approaches to marketing education, particularly those focusing on adding value for students, employers, the college and surrounding communities, and other educational stakeholders. Topics may include but are not limited to: the scholarship of teaching and learning in marketing, the use of technology in marketing education, using social media and electronic learning platforms (e.g. Blackboard), curriculum development, pedagogy, active and experiential learning techniques, games and simulations, effective teaching techniques in large and small sections, service learning, motivating and mentoring students, training and mentoring doctoral students, interdisciplinary teaching techniques, synergies between research and teaching, instilling professional and life skills, incorporating stakeholder feedback into the curriculum, faculty development, and assessment. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches.
Prof. Arun Jain
University at Buffalo
New York
e-mail: mgtarun@buffalo.edu
Prof. Lois Bitner Olson
San Diego State University
e-mail: Olson3@mail.sdsu.edu
