This track focuses on broad research domain of Marketing Channels. In line with the conference theme, this track encourages papers on innovative models of distribution, rural distribution, role of marketing channels in enabling access to the bottom of the pyramid, technology and marketing channels, and multichannel marketing. Explorations of traditional issues like consumer-channel behavior, power, conflict, motivation and negotiation in the context of marketing channels are also appropriate for submission to this track. These are only suggestive topics and any other paper relevant to the broad domain of ‘Marketing Channels’ can be submitted. This track is open to papers based on various types of research methodologies in the abovementioned topic. Therefore, we welcome research papers based on qualitative, quantitative, and mixed-method approaches applied for studying marketing channels. Both conceptual and empirical works are welcome.
| Prof. Ashish Dubey Assistant Professor – Marketing Area IIM Lucknow, e-mail: ashishdubey@iiml.ac.in |
Prof. Huang Guoxiang Antai School of Management, Shanghai Jiao Tong University email:gxhuang@sjtu.edu.cn |
