This track invites papers that address issues relevant to global marketing management and the cultural aspects of consumer behavior. Topics may include, but are not limited to: cross-cultural consumer behavior/psychology; consumer acculturation issues; global branding; global marketing strategy; adaptation/ standardization of international marketing programs; export marketing and importing; comparative marketing systems; global supply-chain management; global account management; global product innovation management; foreign market assessment and entry strategies; country of origin effects; global marketing in the emerging markets; international strategic alliances/ joint ventures; and cross-cultural marketing research issues. Both conceptual and empirical works are welcome; qualitative, quantitative, and mixed-method research approaches are also welcome. The cross-cultural issues will provide more challenges and opportunities in emerging markets. There are several issues – culture impacts on marketing (domestic versus global), cross-cultural dimensions of marketing research, cross-cultural aspects of marketing mix strategy and cross-cultural marketing education and training.
Prof. Ajay K. Manrai
University of Delaware,USA
e-mail: manraia@gmail.com
