This track focuses on critical issues related to food marketing and distribution, including the marketing of food, beverages, and related products. With the emergence of organized food retailing and changing consumer’s preferences on food products, general marketing approaches and techniques such as test marketing, segmentation, positioning, branding, targeting, consumer research, and market entry strategy are becoming important. Certain high value foods – such as chicken, cheese, and soft drinks – have experienced significant growth in consumption in recent years, while Consumption of certain other products like staples has decreased. In most of the developing countries, food is often sold in open markets or in small stores, typically with more locally produced and fewer branded products available. However, demand for package food products are on rise across the world. The food industry faces numerous marketing decisions related to new product development, branding, packaging, pricing, distribution and safety. Authors may submit their research on any of the following sub-themes.
- Consumers’ food buying behavior and demography
- Food retail operations
- Product planning and development
- Product pricing for retailing food store
- Promotion in the retail food store
- Customer service in retail food marketing
- Product safety and sanitation
- Eating out and catering services
Prof. Jabir Ali
Indian Institute of Management,
Lucknow
e-mail: jabirali@iiml.ac.in
Prof. Kriti Bardhan Gupta
Indian Institute of Management,
Lucknow
e-mail: kriti@iiml.ac.in
