This track invite papers focusing on topic related to Ethical, Legal, Social, Public Policy Issues in Marketing, Healthcare Marketing, Agri Business Marketing, Green Marketing, Tourism Marketing, Rural Marketing, Food Marketing and any other topic not covered in above tracks.
Work on public policies may focus on the intersection of governmental actions and marketing practices. Prominent example could be federal trade commission examining disclosures on financial instruments or Food and Drug Administration providing perspectives on weight-loss supplements. Papers may deal with the impact or potential impact of all aspects of the legal and regulatory environment on marketing activities. Papers might examine how marketing strategy should integrate legal concerns or suggest how public policy might be changed to improve marketing effectiveness, societal well being, or both. Common topic areas may include but are not limited to: product safety and other forms of consumer protection; antitrust including pricing and distribution regulation; trademarks and other forms of intellectual property and sales contracts.
Health care marketing addresses issues relevant in health care service delivery process in emerging markets. Indeed, the unique challenges presented by the health sector are reforming the current practices in the field. The best and most current research in health care industry which may include, but not limited to service quality, satisfaction, patient experience, service efficieny, health related customer behaviour, effectiveness and quality of health care delivery, branding, brand extension of healthcare services, health related policy, health related communication, medical tourism and so on.
Green Marketing addresses issues relevant to environmental impact of marketing practices. It refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. Topics may include, but are not limited to: Green consumer behavior/psychology; Green issues surrounding consumers and sustainable lifestyles; Green branding; Green marketing strategy; Adaptation/ standardization of Green marketing programs; Green product and packaging development; Green marketing and the retail sector; Green ‘wash’, green ’spin’, consumer cynicism, distrust and apathy; Eco-tourism; Green communities.
Destination and tourism marketing is a growing area of study. In practice, if undertaken effectively, destination marketing can contribute greatly to the economy in terms of attracting tourism, students of tertiary education, economic immigration, and FDI. It can also enhance the attractiveness of a place’s exports.
Rural Marketing focuses on various issues such as changing dynamics of rural market and research on rural marketing environment. New emerging research areas of rural marketing such as BoP marketing, innovations in rural marketing, convergence of rural and urban market, marketing processes and consumer, also form a part of rural marketing.
Food Marketing focuses on critical issues related to food marketing and distribution, including the marketing of food, beverages, and related products. In most of the developing countries, food is often sold in open markets or in small stores, typically with more locally produced and fewer branded products available.
However, demand for package food products are on rise across the world. The food industry faces numerous marketing decisions related to new product development, branding, packaging, pricing, distribution and safety.
Both conceptual and empirical works on above areas are welcome. We also welcome qualitative, quantitative, and mixed-method research approaches.
Prof.Gurprit S. Kindra
University of Ottawa,
Canada
e-mail: gkindra@gmail.com
Prof.Devashish Das Gupta
Indian Institute of Management,
Lucknow
e-mail: devashish@iiml.ac.in
Prof.Maya Kant Awasthi
Indian Institute of Management,
Lucknow
e-mail: awasthi@iiml.ac.in
