Consumer Psychology and Behavior
This trackfocuses on the nexus of the consumer, the company and the product.Specific topics include, but are not limited to, assortment effects,attitudes, atmospherics, consumer boycotts, consumer reactions tocorporate social responsibility, ...
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This trackfocuses on the nexus of the consumer, the company and the product.Specific topics include, but are not limited to, assortment effects,attitudes, atmospherics, consumer boycotts, consumer reactions tocorporate social responsibility, ...
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Customer Relationship Management
The relationshipmanagement theory is now maturing around streams of relationshipmanagement practices from various perspectives such as customerorientation and satisfaction, client and account management, valuedelivery, and segmentation based on customer profitability ...
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The relationshipmanagement theory is now maturing around streams of relationshipmanagement practices from various perspectives such as customerorientation and satisfaction, client and account management, valuedelivery, and segmentation based on customer profitability ...
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International Marketing and Cross-cultural Issues
This trackinvites papers that address issues relevant to global marketingmanagement and the cultural aspects of consumer behavior. Topics mayinclude, but are not limited to: cross-cultural consumerbehavior/psychology; consumer acculturation issues; global ...
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This trackinvites papers that address issues relevant to global marketingmanagement and the cultural aspects of consumer behavior. Topics mayinclude, but are not limited to: cross-cultural consumerbehavior/psychology; consumer acculturation issues; global ...
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Managing Marketing Channels
This trackfocuses on broad research domain of Marketing Channels. In line with theconference theme, this track encourages papers on innovative models ofdistribution, rural distribution, role of marketing channels in enablingaccess ...
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This trackfocuses on broad research domain of Marketing Channels. In line with theconference theme, this track encourages papers on innovative models ofdistribution, rural distribution, role of marketing channels in enablingaccess ...
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Marketing through Internet
Thistrack invites papers that examine topics on marketing in the new and evolvingchannels. Topics that fit this theme include, but are not limited to: using theInternet for the purposes of ...
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Thistrack invites papers that examine topics on marketing in the new and evolvingchannels. Topics that fit this theme include, but are not limited to: using theInternet for the purposes of ...
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Marketing Communications
In line with theconference theme of emerging markets context, this tract focuses onintegrated marketing communication. The development of newcommunications and the transformation of traditional communicationscoupled with the metamorphosis of the ...
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In line with theconference theme of emerging markets context, this tract focuses onintegrated marketing communication. The development of newcommunications and the transformation of traditional communicationscoupled with the metamorphosis of the ...
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Personal Selling and Sales Management
This track focuses on research in areas relating to sales and sales forcemanagement in Emerging economies. Sales Management in Emerging economiesis challenging due to a combination high growth rates, institutional ...
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This track focuses on research in areas relating to sales and sales forcemanagement in Emerging economies. Sales Management in Emerging economiesis challenging due to a combination high growth rates, institutional ...
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Product and Brand Management
This track invites papers covering the various aspects of productmanagement, product marketing and brand. Research bringing forththeoretical and methodological approaches that connects with theconference theme will be the primary focus. ...
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This track invites papers covering the various aspects of productmanagement, product marketing and brand. Research bringing forththeoretical and methodological approaches that connects with theconference theme will be the primary focus. ...
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Research Methods and Marketing Analytics
This track seeks high quality work that develops or applies advances inresearch methodologies, measurement techniques, or data analysisprocedures to marketing and research issues. Appropriate topics for thistrack include all methodological ...
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This track seeks high quality work that develops or applies advances inresearch methodologies, measurement techniques, or data analysisprocedures to marketing and research issues. Appropriate topics for thistrack include all methodological ...
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Retailing and Retail Management
This track invites conceptual or empirical research papers that arerelevant to retailing and/retail management for emerging economies. Weparticularly encourage new research dimensions as well as traditionalissues relating to retailing and ...
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This track invites conceptual or empirical research papers that arerelevant to retailing and/retail management for emerging economies. Weparticularly encourage new research dimensions as well as traditionalissues relating to retailing and ...
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Services Marketing
This track invitespapers and special session proposals relevant to the field of servicesmarketing. Topics of interest include, but are not limited to: serviceinnovation and design, customer co-production, managing other customers,the ...
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This track invitespapers and special session proposals relevant to the field of servicesmarketing. Topics of interest include, but are not limited to: serviceinnovation and design, customer co-production, managing other customers,the ...
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Technology, Innovation, and B2B Marketing
Following theoverall theme of the conference, this track invites papers that explorethe missing links in technology, innovation, and business-to-businessmarketing, particularly with regard to the presence and impact oftechnologies and new ...
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Following theoverall theme of the conference, this track invites papers that explorethe missing links in technology, innovation, and business-to-businessmarketing, particularly with regard to the presence and impact oftechnologies and new ...
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Marketing Education and Case Teaching
This track seekspapers emphasizing scholarly and innovative approaches to marketingeducation, particularly those focusing on adding value for students,employers, the college and surrounding communities, and othereducational stakeholders. Topics may include but ...
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This track seekspapers emphasizing scholarly and innovative approaches to marketingeducation, particularly those focusing on adding value for students,employers, the college and surrounding communities, and othereducational stakeholders. Topics may include but ...
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Emerging Issues in Marketing
This track invitepapers focusing on topic related to Ethical, Legal, Social, PublicPolicy Issues in Marketing, Healthcare Marketing, Agri BusinessMarketing, Green Marketing, Tourism Marketing, Rural Marketing, FoodMarketing and any other topic ...
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This track invitepapers focusing on topic related to Ethical, Legal, Social, PublicPolicy Issues in Marketing, Healthcare Marketing, Agri BusinessMarketing, Green Marketing, Tourism Marketing, Rural Marketing, FoodMarketing and any other topic ...
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Food Products Marketing
This track focuses on critical issues related to food marketing and distribution, including the marketing of food, beverages, and related products. With the emergence of organized food retailing and changing ...
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This track focuses on critical issues related to food marketing and distribution, including the marketing of food, beverages, and related products. With the emergence of organized food retailing and changing ...
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