"Conference venue: Indian Institute of Management Lucknow, Noida Campus"

Schedules

International Conference in Marketing

 

Non-Author Inustry Participants - Registration Details

Paper presentation session Schedule


DAY 1: January 12, 2012 Doctoral Colloquium

Time

Venue

Session
09.00 – 09:30 am IIML Noida Campus Registration
09:30 – 10:30 am IIML Noida Campus Doctoral Colloquium Inaugural  

  • Saraswati Vanadana and Lamp Lighting
  • Welcome Address Prof. Devi Singh
  • Introduction to the doctoral colloquium Prof. Satyabhusan Dash
  • Opening keynote Prof. Naresh Malhotra
  • Vote of Thanks Prof. Ashish Dubey
10:30 – 11:30 am IIML Noida Campus Session I: Theory Building in Marketing 

Session Chair: Prof. Jagdish Sheth
11:30 – 12:00 pm IIML Noida Campus

Tea Break

12:00-02:00 pm IIML Noida Campus Round Table Interaction (Breakout for Sessions in 9 groups) 

A group of 4/5 doctoral scholars will be assigned to two senior seasoned researchers (One from Foreign Institute and one from Indian Institute)
02:00 – 03:00 pm IIML Noida Campus

Lunch
03:00 – 04:00 pm IIML Noida Campus Session II: Marketing Education and Case Teaching 

Session  Chair:  Prof. Arun Jain
04:00 – 04:30 pm IIML Noida Campus

Tea Break

04:30 – 06:15 pm

 IIML Noida Campus Session III: Rigor in Research Methodology in Marketing 

Session Chair: Prof. Naresh Malhotra

Special Invitees:

  • Prof. Steve Burgess, Professor in Marketing, University of Cape Town, South Africa
  • Prof. Peter Mouncey, Editor, International Journal in Market Research
  • Prof. Michael Etgar, Center for Academic Studies, Or Yehuda, Israel
  • Prof. Sergio Carvalho, Asper School of Business University of Monitoba, Canada
06:15 – 07:15 pm IIML Noida Campus WORKSHOP (Organized by IMRB International) 

Marketing Research in Practice: Integrating Qualitative and Quantitative marketing Research

07:15 – 08:15 pm IIML Noida Campus WORKSHOP (Organized by Emerald) 

How to write a publishable manuscript (Insider’s Guide to Getting Published)

Session Chair: Prof. Damodar Suar, HSS Department, IIT, Kharagpur
08:15 – 09:15 pm IIML Noida Campus

Dinner

 

DAY 2: January 13, 2012 Conference Programme

Time

Venue

Session
09.00 – 09:30 am Radisson Hotel Noida Registration
09:30 – 09:45 am Radisson Hotel Noida Conference Inaugural 

Saraswati Vanadana and Lamp lighting
09:45 – 10:00 am Radisson Hotel Noida Welcome Address by Prof. Devi Singh, Director, IIM Lucknow
10:00 – 10:20 am Radisson Hotel Noida Introduction to the Conference by Prof. Satyabhusan Dash, Conference Co-Chair, IIM Lucknow
10:20 – 11:10 am Radisson Hotel Noida Opening Keynote Speakers: Contemporary Issues in Marketing Research in Emerging Economies 

Address by Prof. Jagdish Sheth

Address by Prof. Naresh Malhotra

Address by Prof. Arun Jain

11:10 – 11:20 am Radisson Hotel Noida Vote of Thanks by Prof. Saji K.B. Nair, IIM Lucknow
11:20 – 11:45 pm Radisson Hotel Noida

Tea Break

11:45- 12:45 pm

 Radisson Hotel Noida Plenary session II: Legends in Marketing: Leaving a Legacy for the Next Generation  

Session Chair:   Prof. Jagdish Sheth

Special Invitee:

  • Prof. Naresh Malhotra
  • Prof. V. Kumar

(Video tape of all other legends will be displayed in the session)
12:45- 01:35 pm Radisson Hotel Noida Plenary Session I: Contemporary challenges and Future prospects of Marketing research for earning a seat in decision maker and practitioner’s perspective 

Session Chair:  Mr. Peter Mouncey

Special Invitee:

  • Prof. Naresh Malhotra
  • Prof. Michael Etgar, Center Academic Studies, Israel
  • Prof. Steve Burgess, University of Cape Town, SA
  • Mr. Ashok Das, President, MRSI
  • Mr. Mohan Krishan, Vice President, IMRB
01:35- 02:15 pm Radisson Hotel Noida

Lunch
02:15 – 04:10 pm Radisson Hotel Noida Plenary Session III: Brand building Challenges Facing Emerging Market Companies 

Session Chair: Prof. Rajeev Batra,  S S Kresge Professor of Marketing, Ross School of Business, University of Michigan, USA

Special Invitee:

  • Prof. Jagdish Sheth
  • Prof. Steve Burgess
  • Prof. Özlem Sandıkcı, Bilkent University, Turkey
  • Mr. Harish Bijoor, CEO, Harish Bijoor Consults Inc.
  • Mr. Chandradeep Mitra, CEO, PipalMajik
02:15 – 04:10 pm Radisson Hotel Noida Parallel Plenary Session III: Emerging Research Issues in Retailing & Franchising 

Session Chair:   Prof. Dhruv Grewal, Babson College, USA

Special Invitee:

  • Prof. Rajiv Dant, University of Oklahoma, USA
  • Prof. Edgard Barki, Professor de Marketing, Brazil
  • Prof. Huang Guoxiang, Shanghai Jiao Tong University, China
  • Prof. Olga A. Tretyak, National Research University, Russia
  • Prof. Anne L. Roggeveen, Babson College, USA
  • Mr Puneet Avasthi, Head of Retail, IMRB
05:00 – 07:00 pm IIML Noida Campus Parallel Conference Paper Presentation Session- I 

(7 Tracks)
07:00 – 07:30 pm IIML Noida Campus

Tea break

07:30 – 08:30 pm IIML Noida Campus Cultural Program
08:30 – 09:30 pm IIML Noida Campus

Dinner

 

DAY 3: January 14, 2012 Conference Programme

Time

Venue

Session
08:45 – 11:00 am IIML Noida Campus Parallel Conference Paper Presentation Session- II 

(8 tracks)
11:00 – 11:20 am IIML Noida Campus

Tea Break

11:20 – 01:30 am

 IIML Noida Campus Parallel Conference Paper Presentation Session- III 

(8 tracks)          

01:30 –02:30 pm IIML Noida Campus

Lunch
02:30 –03:30 pm IIML Noida Campus Meet the Editors 

Session Chair: Prof. R.L Raina, Editor, Metamorphosis

  • Prof. Naresh Malhotra, Editor, Review of Marketing Research
  • Prof. Rajiv Dant, Co-Editor, Journal of Retailing
  • Mr. Peter Mouncey, Editor, International Journal of Market Research
  • Prof. John L. Stanton, Editor, Journal of Food product Marketing
  • Prof. Steve Burgess- Special Issue Editor, IJRM
03:30- 05:00pm IIML Noida Campus Plenary Session IV: Marketing Research in practice: Challenges and Prospects  

Session Chair: Ms. Preeti Reddy, Vice President, IMRB

Invited Speakers:

  • Prof. Naresh Malhotra
  • Mr. Peter Mouncey
  • Prof. Michel Etgar
  • Mr. Ashok Das, President, Market Research Society of India
  • Mr. Sandeep Budharaja, Vice President, TNS
03:30- 05:00pm IIML Noida Campus Parallel Plenary Session IV: Price and Value in Bottom of Pyramid: Researching in Emerging Market reality 

Session Chair:  Mr. Pradeep Kasyap, President, MART, New Delhi

Invited Speakers:

  • Mr. Ashutosh Sinha, Vice President, IMRB
  • Prof. John L. Stanton, Editor, Journal of Food Product Marketing
  • Mr. A.V. Surya, Head of Social and Rural Research Institute, IMRB
  • Prof. Edgard Barki, Professor de Marketing, Brazil
  • Prof. Gurprit Kindra, Canada
  • Prof. Amit Mookerjee, NCAER, India
05:00 – 05:30pm IIML Noida Campus

Tea Break
05:30 – 07:00 pm IIML Noida Campus Plenary Session V: Contemporary challenges and future prospects of Teaching Marketing research in the globalised era  

Session Chair:   Prof. Arun Jain

Special Invitee:

  • Prof. Naresh Malhotra
  • Mr. Peter Mouncey
  • Prof. Michel Etger
  • Prof. Edgard Barki, Brazil
  • Prof. Olga A. Tretyak, Russia
  • Prof. Huang Guoxiang, China
  • Prof. Satyabhusan Dash, IIM, Lucknow, India
07:30 – 08:30 pm IIML Noida Campus Closing Ceremony
08:30 – 09:30 pm IIML Noida Campus

Dinner

 
© Copyright International Conference in Marketing. All Rights Reserved. Developed by Silvereye IT Solutions Sitemap