Professor Steve Burgess is Professor of Business Administration in Marketing in the Graduate School of Business at the University of Cape Town. He also held positions of major responsibility in business as Managing Director of Autopage Cellular and as a senior marketing executive at Johnson & Johnson. Professor Burgess is a member of the Executive Committee of the European Marketing Academy, a member of the Advisory Committee of Association of Consumer Research (USA) and a fellow of the Academy of Marketing Science (USA) and the International Trade Institute of Southern Africa. He is a member of the Academy of Management and the Academy of International Business
His research focuses on the institutional characteristics of emergent markets (e.g., diversity, resources, human development, living standards, value priorities, social axioms, monetary attitudes, personality traits, subjective well-being) and the implications for successful marketing strategies (market orientation, market segmentation and positioning, brand loyalty), primarily in the consumer marketing domain. He is an active researcher whose work has been published and cited frequently in respected journals in the fields of marketing, management and psychology.
He is a member of the editorial review board for International Journal of Research in Marketing, International Journal of Advertising and Journal of Macro marketing and serves as an ad-hoc reviewer for other journals, such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies.Professor Burgess was even recognized with the first-ever Marketing Science Institute Visiting Scholar Award by the Marketing Science Institute (Boston, USA).. He is a Faculty Affiliate of the William Davidson Institute at the University of Michigan and a Corresponding Researcher with the Centre for Marketing and Communications at Copenhagen Business School in Denmark. He is the author of book, International Marketing (with Bothma, Oxford University Press).
