Prof. Sergio Carvalho is a F. Ross Johnson Fellow and Associate Professor of Marketing at the Asper School of Business, University of Manitoba. He has a multi-cultural perspective on much of his academic scholarship. Dr. Carvalho‟s work experience included marketing and finance executive positions and a year in general management at the BMC Bank in Sao Paulo, Brazil. From academic training in the US, France and Brazil, his perspective was widened to include an experiential understanding of the cultural operators that influence business processes. Dr. Carvalho has published and presented papers reflecting his research interests in the links between social identity and consumer behavior. His research has been published in peer review journals, including International Journal of Research in Marketing, Journal of Business Ethics, International Marketing Review, and Journal of International Consumer Marketing. He has also presented his papers at the Conferences of the Academy of International Business, Association for Consumer Research, European Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association. He has taught in the US,Canada, His Areas of Research Interest include Identity and consumer behavior, pro-social behavior, health marketing, International Marketing, International Advertising, Cross-Cultural Consumer Behavior, Consumer Biased Behavior. His efforts as an instructor were recognized in Brazil with a “best professor” award in the Graduate School of the University of Fortaleza. He has also been nominated for the 2003 Presidential Excellence Award for Distinguished Teaching and received the 2004 Dean‟s Distinguished Teaching Award both at Baruch College. In addition, he received the University of Manitoba-UMFA Merit Award for teaching for two consecutive years (2006 and 2007).
