Professor Rajan Nataraajan is Department Chair and Torchmark Professor of Marketing at Auburn University. He is also the editor of Psychology & Marketing published by John Wiley & Sons. He received his PhD from Drexel University. His interests include aspects of marketing research, New Product development & management, Cross-cultural research and consumer psychology.
Professor Nataraajan
has authored more than 70 articles in professional Journals including Journal of Business Research, International Journal of Advanced Media and Communication, Marketing Management Journal, the European Journal of Marketing, the Journal of Consumer Affairs, and the Journal of Political Marketing. Nurturing international connections is of particular importance to Dr. Nataraajan. His was the Keynote Speaker at two international conferences in Taiwan – the 2003 E-Commerce Research Conference (organized by the National Chung Hsing University at Taichung) and the 2003 Forum on Frontiers in Internet Marketing and Advertising (organized by Yuan-Ze University at Taipei) .Professor Nataraajan came to academia with seven years of industry experience – first as a sales & service engineer, and then later as a commercial engineer in power project services. Besides editing a major journal, he sits on the editorial boards of five other journals, is an active participant in the executive MBA programs, and finds time to carry out a consulting project or two periodically.
