Olga Tretyak (otretyak@hse.ru) is a Professor, Dr (Economics), Head of Strategic Marketing Department, Faculty of Management, at National Research University – Higher School of Economics. Graduated from the Faculty of Economics at St. Petersburg (Leningrad) State University (1974) she got a PhD degree in Economics (1982), and defended Doctoral dissertation (1992). She has more than 30 years of working experience in Russian Higher Education (working in leading Russian HE institutions: Moscow State University, St. Petersburg State University, Higher School of Economics).
Organizer and Head of number of Master’s Marketing programs at Moscow State University and Higher School of Economics, the author of one of the first text book for master’s program in Russia
Member of Editorial Board of the RUSSIAN MANAGEMENT JOURNAL (http://www.rjm.ru), Member of IMP (Industrial Marketing & Purchasing Group), EMAC (European Marketing Academy Conference), AMA (American Marketing Association). Organizer of Network of Excellence “Development of interfirm cooperation forms: networks and relationships“(http://noe.virtass.ru). NoE is means to foster integration of academic community, perform research and spread new scientific achievements.
Her professional interests are the following - New approaches and paradigm in marketing and strategy, Interfirm cooperation and network & relationship management, Innovative forms of business organization and new models of business management, Demand chain management, Value chain management, client orientation& market driven chains.
