Professor Lois Olson is a Professor of Marketing at San Diego State University, USA where she teaches Consumer Behavior, Marketing Strategy, and Global Marketing Strategy. In addition to her teaching at San Diego State University she teaches internationally in Venezuela, Taiwan, and The People’s Republic of China. Dr. Olson is the Director: College of Business Mentor Program supervising 25-30 student protégés annually. Lois Olson was a Fulbright Professor at Shanghai Jiao Tong University 1999-2000. Lois Olson has published papers on marketing to children, global marketing strategy, and marketing models. She also published on issues specifically relevant to the Chinese market focusing on issues related to housing, consumption behaviors, the children’s market, and the influence of women in the Chinese marketplace. Currently, she has finished writing a book titled “Chinese Consumers: Past, Present, and Future”. Her major publications include “Opportunities and Risks of Durable Goods Promotion,” in Sloan Management Review and several Harvard business school cases. She consults for firms entering the Chinese consumer market and entrepreneurial firms developing technologies for Homeland Security.
