Professor Irina I. Skorobogatykh is Head of Marketing chair, Plekhanov Russian Academy of Economics, Professor of Marketing department, deputy Dean of Plekhanov Graduate School. Prof. Skorobogatykh is also editor-in-chief of the leading professional marketing journal in Russia, title “Marketing and Marketing Research”,established in 1996, (Grebennikov publishing house – www.marketingandresearch.ru ) with high impact factor in Russia. She had worked as Senior Economist, Russian Ministry of Internal Trade, Labor research center
ts Dr. Irina has more then 50 different publications (about 100 published papers) including textbooks on marketing and marketing research, research project reports, articles (in Russian and English) in major specialized marketing issues. Dr. Irina is a member of American Marketing Association, Russian Marketing Association, Russian Marketing Guild, European Marketing Academy, and European Association of Business Education. He has done various consultancy projects for Microsoft Russia office, Ophthalmology medical Clinic in Moscow, State
Scientific Research Project with Consumer Department of Moscow Government, Nestle corp., Nutricia corp International Flow bulb Center, Doutche bank and Russian companies.
Prof.I.Skorobogatykh participated in different research projects (International: research of perception of luxury brand and country-of-origin effect; Russian: Research and Audit of Marketing activities for the leading Russian companies: Russian Railway, Russian producer of Tea, Russian producer of man fashion etc.)
Her main research interests are in the following area: marketing research methods to study Young Active Consumers in Russia; the evolution of marketing in Russia; research of middle class in Russia, and system of new values of Russian consumers; research of affluent consumers in Russia.
