Prof. Gurpreet Kindra is a Professor of Marketing at University of Ottawa and former Associate Dean, Graduate and External Programs, College of Business Administration, California State University, Sacramento. He is President of Ottawa-based consulting firm: GOC Management Development Inc. GOCMD specialize in marketing research and marketing and social media training for managers in the Federal Government. He has 25 years of experience in teaching, research and consulting work in the area of non-profit marketing. Dr. Kindra is a recognized consultant in the public sector. He has conducted marketing related seminars and consulting work for a broad range of organizations like The World Bank, Industry Canada, Environment Canada, Health Canada, Public Service Commission, Employment and Immigration, Public Works, Canadian International Development Agency, The Canadian Museum of Nature and The Government of Cuba. Author and co author of
several publications, Professor Kindra received the Best Applied Marketing Paper as well as the Fondation de Recherche en Administration de l’Université de Sherbrooke awards at the 1990 Administrative Sciences Association of Canada (ASAC) Conference for his paper Marketing Prescription for the Health Care Sector in Canada. Other publications include two books – second edition of the award-winning standard Canadian text Consumer Behaviour in Canada, and Marketing Strategies for the Health Care Administrator, and research articles in International Marketing Review, Canadian Journal of Administrative Studies, and European Journal of Business, Optimum, and Ivey Business Journal. He writes a column for Diplomat magazine on trade and foreign affairs. He has appeared as an expert witness for The Parliamentary Committee on Health and has been quoted on BBC, CBC, Global, Toronto Star, Vancouver Sun, Ottawa Citizen, CP, Southam, and numerous other media. Dr. Kindra is a frequent commentator in print and broadcast media. He writes a regular column for Diplomat, a magazine on international trade and foreign affairs, and has been quoted by major news sources such as the BBC, CBC, Global, the Toronto Star, the Vancouver Sun, the Ottawa Citizen, the Canadian Press and Southam News.
