"Conference venue: Indian Institute of Management Lucknow, Noida Campus"

Professor Arun K. Jain

Dr. Arun K. Jain is a renowned scholar and authority in the field of marketing. Dr. Jain is the Samuel P. Capen Professor of Marketing Research in the School of Management, University at Buffalo.Dr. Jain has been instrumental in “internationalizing” the school’s curriculum, and has extensive international experience. In 1979, he was selected as the Senior Fulbright Hayes Scholar to the European Institute of Business Administration (INSEAD), France, to which he returned in 1987. Dr. Jain has played a key role in helping the former Soviet Union and other Eastern European countries move towards privatization and market-based economies. Dr. Jain was selected as “Professor of the Year” by MBA students in 1989 and was honored by SUNY Chancellor D. Bruce Johnstone in 1990 with the “Chancellor’s Medal” for excellence in teaching. He is author or co-author of more than 60 articles published in international journals. He serves as a consultant to major international corporations.He has been a consultant for M&T Bank, First Mark Inc. Pratt and Lambert Co. Sierra Research,
Avery Dennison, PCB Piezotronies, Inc., Conax-Buffalo, Inc. he is a member of American Marketing Associatio.His book „Marketing Research: Applications and Problems. was published by John Wiley and Sons (1982).‟ He won many awards: “Most Captivating Professor,” Graduate Management Student Association (1996-97); Citizen of the Year, India Association of Buffalo (1993)Certificate of Commendation by Region II of the National University Continuing Education Association (1985).He had taught in various leading business schools in Hungary, China, France and Russia.