"Conference venue: Indian Institute of Management Lucknow, Noida Campus"

Professor Ajay K. Manrai

Prof.Ajay K. Manrai is a Professor of Marketing in the Department of Business Administration and Faculty Director of the Graduate and Executive Programs at the Alfred Lerner College of Business and Economics at the University of Delaware. He is Vice President-Programs and President-Elect for the International Management Development Association, IMDA. Dr. Manrai completed Ph.D. in Marketing from the Kellogg Graduate School of Management, Northwestern University. He did Bachelor of Technology in Mechanical Engineering from Indian Institute of Technology, Delhi, India and MBA from Indian Institute of Management, Ahmedabad, India. He had also served as a marketing faculty at the Wharton School of the University of Pennsylvania. He has published over eighty five research articles, including papers in reputed Journals, such as, Marketing Science, Journal of Marketing Research, Psychometrika, International Business Review, International Marketing Review, Journal of International Consumer Marketing, European Journal of Marketing, European Journal of Operational Research, and Journal of Business Research among others. Dr. Manrai has received many awards, honors, and grants for excellence in research and teaching. He serves as an Associate Editor of the Journal of Modeling in Management (JM2) and serves on the editorial boards of several journals including the International Business Review, Journal of International Consumer Marketing, Journal of Transnational Management, Marketing and Psychology, and International Management Literature Review.He is also the chair for the track “International Marketing and Cross-cultural Issues” in International Conference in Marketing.