Prof. Rajeev Batra is a E S. S. Kresge Professor of Marketin at Ross School of Business, University of Michigan. He was listed among “Outstanding Faculty” at Michigan by BusinessWeek (1997, 1995). Listed among most frequently published consumer behavior scholars by Eaton et.al. 1999 (JCP) and among most-cited (“top 10”) advertising scholars by Pasadeos et al. 1998 (JA) and Beard 2002 (JA). He won many awards like: Finalist for the MSI/Paul Root award of the Journal of Marketing Best Paper for Significant Contribution to the Practice of Marketing (for Pieters, Wedel and Batra 2010).
Rated as co-authoring 2 of the 8 highest-impact Global Branding papers, by Chabowski, Hult and Samiee (2010 WP).
Excellence in Global Marketing Research Award given by the AMA Global Marketing SIG for the paper “Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture,” (published in the Journal of Marketing). His research work includes Brand equity; global advertising; global branding; global consumer segments; Marketing in emerging economies; Global-brand building by Emerging Market companies. Prof. Batra has provided consultancy services to following organizations on advertising, branding, marketing research, or direct marketing problems: Mitsubishi DiamondVision; USAID (the PRITECH Oral Rehydration project); Johnson and Johnson (Ethicon Endo-Surgery); McCann-Erickson Inc; MORPACE International; QUEST Inc etc. Prof Batra has his major publications in top 10 journals and cited 10+ times according to ISI Web of Science
