Dr. Anne L. Roggeveen (Ph.D. Columbia University) is Associate Professor of Marketing at Babson College. Her research interests are in the area of consumer and managerial information processing and decision making. She investigates judgment formation based on both a consumer’s experience with a product, as well as on communications such as pricing, advertising, promotions, and research reports. She has also investigated service recovery strategies. Her research has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science, Journal of Retailing, and Marketing Letters. Additionally she has presented her research at numerous national and international conferences. She has won a number of awards for her research including the M. Wayne DeLozier Best Conference Paper Award, AMS 2008; the Stanley C. Hollander Best Retailing Paper, AMS 2008; Babson College Faculty Scholarship Award 2008; Best Paper Consumer Behavior Track Paper, Winter AMA 2009; William R. Davidson Journal of Retailing Best Paper Award 2010; and Best Conference Paper La Londe Conference 2011. She is currently co-editing a special issue of the Journal of Retailing for 2012 and a special issue of Product and Brand Management. Dr. Roggeveen currently serves on the editorial boards of the Journal of Retailing and Journal of Service Research.
Additionally, Dr.Roggeveen has co-chaired 2010 Conference on Pricing in a Global Marketplace, 2011 Direct/Interactive Marketing Research Summit, and 2012 AMA/ACRA Retailing Conference. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London.
