Mr. Peter Mouncey FMRS, F IDM
Peter left the Automobile Association in 2000 after 29 years, latterly as a member of the senior management team responsible for Group Marketing Services and CRM strategy, to work in marketing education and consultancy. As such, he has worked with many global market leader companies including Shell, SCA, IMI, HSBC.
He is a Visiting Fellow at Cranfield University School of Management, teaching and researching various marketing topics, including key account management, marketing accountability and market research.
He was appointed Editor-in-Chief of the International Journal of Market Research in 2004 and is joint editor of ‘Market Research Best Practice 30 visions for the future’ (ESOMAR/Wiley 2007) and joint author with Emeritus Professor Malcolm McDonald of ‘Marketing Accountability’ (Kogan Page 2009). He was also a Finalist for the MRS Silver Medal in 2004, awarded annually for the best paper published in IJMR.
Also Director of Research at the Institute of Direct Marketing (IDM), where he has also worked on developing courses covering CRM and Data Management, and is on the Executive editorial board of the IDM journal.
He is a long term member of the UK Market Research Society (MRS) Market Research Standards Board, and worked with research industry bodies on developing and implementing the strategy in response to the Data Protection Act 1998, writing guidelines and running seminars on this topic for the MRS, SRA and individual companies.
An elected Fellow of the Market Research Society (MRS) and an Honorary Fellow of the IDM. A former Chairman of both the MRS, and Association of Users of Research Agencies and a past member of the IDM Council. He has also chaired the Research Development Foundation, a UK market research industry ‘think-tank’.
