Mr. Sandeep Budhiraja
With over 15 years of marketing and branding experience in India & China, Sandeep brings the Asian perspective to his work. He has worked across a wide spectrum of industries, covering FMCG, telecom, services,, consumers durable, finance and media.
He has worked previously with Lowe, IMRB, Nielsen and Millward Brown. His areas of interests are digital, branding, brand equity and segmentation. He was part of the AP Digital board for TNS. He has extensive experience in working on various multivariate techniques like cluster, latent class segmentation, conjoint and brand equity modelling
He is a visiting faculty at Great Lakes Institute, Indian Institute of Management at Indore, Lucknow & Kozhikode in India. He has been taking full courses on Brand Management, Advertising & Advanced Market Research.
In his spare time, Sandeep is an avid reader and a fan of Manchester United. He also writes articles in magazines and is working on a book relating to branding.
Previous clients: L’Oreal, Colgate, Heinz, MTV, CNBC, J&J, Sony, Intel, SC Johnson, Beiersdorf, Michelin, Nissan, Schering Plough, Wyeth, Prudential ICICI, HSBC Bank, Orange, Kodak, Godrej Sara Lee, Godrej Soaps, Godrej Appliances, Marico & General Mills.
