Chandradeep (CD) Mitra is an engineer from IIT Kharagpur & a Marketing MBA from IIM Calcutta. During his over 20 years of professional experience in Marketing, Advertising & Media, he headed various Indian & Multinational Business Units like Lintas, O&M & Mudra, in the domains of Advertising, Media and Marketing & Branding Consultancy. As part of his Branding & Marketing Consultancy work, he has been closely associated with a range of exciting projects involving building ‘Made-in-India’ brands in the global arena. His experience in creating & growing emerging market brands in the global marketplace cover diverse categories spanning commodities (Coffee & Tea), Durables (Two-wheelers), Indian Tourism & Events (Commonwealth Games).
In 2009, he set up his own Strategic Consultancy outfit – PipalMajik – through which he advises & mentors various companies, mostly Indian start-ups, to compete in the global marketplace. He now regularly teaches a range of marketing subjects, including Nation Branding, Marketing Innovations, Sustainable Marketing and Sports Marketing at IIM Calcutta. He has also been a visiting or guest faculty at other renowned business schools like IIM Lucknow, IIM Kozhikode, ISB Hyderabad, XLRI Jamshedpur, XIM Bhubaneswar & MICA. He is also a certified executive coach and an accomplished corporate trainer.
