Managing Director – Hansa Research
Ashok Das holds the mantle of Managing Director of Hansa Research India and CEO of Hansa GCR USA.
He has helped the Group to emerge as one of the fastest growing Market Research operations, spanning the U.S. and India, with over 300 employees. Widely known as an original thinker, he considers himself a market researcher by soul.
An Agricultural Engineer from IIT Kharagpur & MBA from IIM Calcutta, Ashok’s background includes 14 years at ORG-MARG, where he served as the President, Customized and Media Research. He has created a number of groundbreaking studies, including INTAM (Indian National Television Audience Measurement), the IRS (Indian Readership Survey) and the HPI (Household Potential Index), a new consumer classification system that has been welcomed as the superior way of classifying Indian consumers. The widely used Rural SEC was also developed by him in the mid ‘90s.
