Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management, and the Director of the PhD. Program in Marketing at the J. Mack Robinson School of Business, Georgia State University.
Dr. V Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premier journals such as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide. VK also serves as a consultant for leading Fortune 500 corporations.
Dr. V Kumar has the distinction of being amongst the few people who have been awarded more than one Lifetime Achievement awards for their contributions to their field of expertise by receiving six lifetime awards, including an award recognizing his contributions to marketing in the past 25 years from the American Marketing Association and a Fellowship from ISBM recognizing his contributions and thought leadership in the Business-to-Business Domain.
VK was conferred with the Bharat Gaurav Award from the Union Ministers, Government of India – 2010. He was conferred with the Best Professor In Marketing Management Award by CMO Asia – 2010. He has been the Winner, 2010 Robert Buzzell Award for the Paper Published by the Marketing Science Institute that best contributes to the Practice of Marketing
