Best Doctoral Dissertation Proposal Award Category

 

First Best

Analyzing the Relationship between Entrepreneurial Values, Utilitarian Ethical Work Climate   &     Marketing Ethics  :Perspectives from the Sri Lankan Manufacturing Experience

Rupika Senadheera, University Of Sri Jayewardenepura , Srilanka

 

Second Best

Marketing Mix Elements Influencing Brand Equity with Mediating Role of Brand Experience :An Empirical Study in Healthcare Service

Ravi Shekhar Kumar,IIM,Lucknow

 

Third Best

An Empirical Study on the Consumer Decision Making Style in Indian Shopping Malls:Amit Kumar Lal,  NIT Jallandhar

Best  Conference Paper in Research Practitioner Category

 

• First Paper:

The Day Peepli went live – How research assisted the rollout of a mobile agricultural information    service.

Ms. Purvi Mistry, Mr. Ameya Samant IMRB International

• Second Paper

Chaupal Se Chandrayan Tak: Understand The Lexicon of Technology

Sastry GA, Mahindra and Mahindra Ltd., Mumbai India

Aditi Gairola, Priyashree Budhiraja IMRB International

 

• Third Paper

Understanding the Rural Consumer’s Behavior in Context to His Ecosystem: A Telecommunication Perspective

Saroj Kumar Mohanta, MART Noida India

Abhishek Mishra, Prof. Satyabhushan Dash IIM Lucknow

Best Conference Paper Award Category

 

• First Paper

One versus Many or a Few : Single versus Multi-item Scales and Long Form versus the Short Form of Multi-item Scales

Naresh K. Malhotra, Soumya Mukhopadhyay,Xiaoyan Liu, Nanyang Technological University,Singapore

Satyabhushan Dash IIM Lucknow

 

• Second Paper

The Effect of a Decorative Model on Advertising Evaluation: A comparative Study of Indonesia and  Korea

Jaell Kim, Seoul National University, Seoul, Korea

WoongHee Han, MyungJi University, Seoul, Korea

DongTae Kim, Korea University of Technology and Education, Korea

Widya Paramita, Daewoong holding co., Seoul, Korea

 

• Third Paper

The Impact of Cost of Logistics in Pricing of Goods for Global Markets considering the Income and Substitution Effect:A System Dynamics based Pricing Framework

Ashutosh Kar, NSHM College of Management Technology, Kolkata West Bengal

Deepankar Sinha, Indian Institute of Foreign Trade Kolkata, India