Final Call for Papers
A historic shift is taking place today in global marketplace because of the growing influence of emerging economies in the world economic scenario. Emerging economies constitute several countries in Asia, Latin America, Central and Eastern Europe, the Middle East and Africa. Brazil, Russia, India and China, referred collectively as BRIC, are among the largest emerging economy countries. Once viewed as “less developed countries,” emerging market economies (EMEs) now offer a significant growth opportunity for multinational corporations. The EMEs have brought about a metamorphic change in the world trade, commerce, markets, and the balance of power. Their share of total merchandise exports is now over 40 percent. They constitute approximately 80% of the global population and account for 20 percent of the world economy. In the coming 25 years it is projected that this will grow up to 50 percent. Over 70 fortune 500 firms are from emerging economies. Interestingly, despite the current global financial crisis, the growth rate of EME-MNCs is not abating. In a nutshell, success in EMEs will account for most economic growth in future. The future belongs to those marketers who successfully develop and implement marketing plan in emerging economies.
Marketing scholars have historically conducted extensive research studies in the developed economies. Because EMEs differ radically from mature economies, they raise new strategic questions that traditional marketing frameworks do not answer. EMEs present significant socio-economic, demographic, cultural and regulative departures from the marketing theories and practices developed in developed economies. There is general agreement that all our established marketing theories and empirical generalizations will not be applicable as they are in emerging economies context. There is an increased realization by marketing practitioners and academicians that concepts and frameworks based on empirical findings of developed economies, grounded in their socio-economic environmental contexts, need to be empirically validated in emerging economy context. Given the importance of EMEs, leading marketing scholars and journal editors have repeatedly urged to study marketing issues in the emerging economy context. Hence, it is vital for the future of marketing discipline that we conduct more research in the emerging economies. In addition, to remain practically relevant, the need today is to develop new theories, models, and methods of data collection that are appropriate to the very different contexts established in emerging economies. As a consequence, there is a pressing need to conduct more research in emerging economies, both to advance marketing as an academic discipline and uphold its managerial significance.
The aim of the conference is to bring together a distinguished panel of speakers, including academicians from renowned business schools, marketing experts and thought leaders across the world to debate and discuss the emerging and relevant research issues facing the theory and practice of marketing in emerging economies. This conference will serve as a platform for marketing scholars and practitioners to showcase and share their insights and findings of research work on various aspects of marketing. This conference will serve as a venue to review insights generated in the field of research in marketing in emerging economies and developed economies over the past several decades and set an agenda for shaping the future of research in marketing in emerging economies. Befitting this context, the theme of the conference is- Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead.
| Prof Jagdish Sheth | Prof. Arun Jain |
| Co-founder, Academy of Indian Marketing,
Charles H. Kellstadt, Prof. Of Marketing, Emory University’s Goizueta Business School |
Samuel P. Capen
Professor of Marketing Research School of Management University at Buffalo, New York |
| e-mail: Jagdish_Sheth@bus.emory.edu | e-mail: mgtarun@buffalo.edu |
| Prof.Naresh Malhotra | Prof.Satyabhusan Dash |
| Nanyang Visiting Professor
Marketing and International Business, Nanyang Business School Nanyang Technological University, Nanyang Avenue, Singapore e-mail: NMALHOTRA@ntu.edu.sg |
Associate Professor
Indian Institute of Management, Lucknow India e-mail: satya@iiml.ac.in |
Doctoral Colloquium for doctoral students is scheduled on 12th January, 2012 at IIM Lucknow Noida campus. The objective of this Colloquium is to offer a first-hand research experience on emerging topics in marketing area to doctoral students and help them to explore their research interests. The Colloquium is conducted by the Institute with an aim to provide a platform for young management researchers to shape their research ideas by interacting with budding researchers and experts in marketing area. This Colloquium also aims to build a strong network for young researchers in marketing area.
Students enrolled in any stage of a doctoral programme in marketing and allied areas are encouraged to participate. The colloquium is a great opportunity for doctoral students at all stages of their dissertation research to share ideas, get feedback and be inspired by fellow students and experienced scholars in marketing. Besides discussion on research work of doctoral scholars and providing feedback, a series of interactive workshops, panel discussions and other events, on theory building, research methodology, publishing and career opportunities will also be facilitated by illustrious scholars. The Colloquium presents interactive workshops by Prof. Jagdish Sheth, Prof. Naresh Malhotra, Prof. Arun Jain and other distinguished academicians of International repute. It also features a round table interactive session for its participants giving them an opportunity to discuss and collaborate with foreign and Indian marketing faculties.
In addition, the Colloquium provides an opportunity for selected full time doctoral scholars who are at final stage of their dissertation to present their work before distinguished marketing scholars across the globe. Submissions to the doctoral colloquium are required to follow the submission guidelines published on the conference website and Call for Papers. The first paragraph of paper submitted by doctoral students should include following details:
• The stage you are in your doctoral research
• The research methodology used in your research and finding of your study
Guidelines for Doctoral thesis research proposal/Synopsis submission
| Length | Minimum of 1000 words; Max. of 2500 words (including title and key references) |
| Margins | 2.5 cm. or 1 inch throughout (left, right, top, and bottom) |
| Orientation | Portrait |
| Font | Times New Roman, 12 point |
| Line spacing | 1.5 lines (for the main text of extended abstract) & Single (for key references) |
| Title | Title of paper, name(s) of author(s), affiliation(s), contact details |
| Key words | Not required |
| References | Limit to a maximum of 12 |
Note: Doctoral candidates should describe their planned/completed doctoral research, outlining the research gap and problem against the existing literature; the broad research questions/research hypotheses, describing the methodology and some empirical results. In any case the research proposal/synopsis should not exceed more than 5 pages single-spaced (including figures, tables, and references).The research proposal/synopsis not adhering to the above given guidelines will be returned to the author(s). For a sample research proposal/synopsis, you may please refer to the template given in page 2-3 of this document. For any further clarification on the format of the extended abstract, please write to Prof. Satyabhusan Dash (satya@iiml.ac.in).
Conference Objectives
1. To provide a platform where marketing practitioners and academicians share and discuss the contemporary marketing issues and challenges in the changing consumer context in emerging economics.
2. To share scholarly research on emerging opportunities and threats in the changing market context in emerging economies.
3. To analyze and understand the underlying behavioral changes among consumer communities leading to the emergence of more demanding and savvy customers in emerging economies.
Conference submission Instruction
Prof.Satyabhusan Dash
Associate Professor (Marketing area)
Indian Institute of Management,
Lucknow,
India
Phone No: 091-09415432501
e-mail: satya@iiml.ac.in or marconference@iiml.ac.in
Guidelines for Extended Abstract Submission
Selection of papers for presentation will be based on extended abstract of at least 1,000 words and up to 2,000 words. Abstracts must include a clear indication of the purpose of research, methodology, major results, implications, and key references. The author(s) should clearly mention under what track of the conference the abstract is to be included. The author(s) should clearly mention under what track of the conference the abstract is to be included. They should adhere to the following:
Guidelines for Revised Extended abstract submission
| Length | Minimum of 750 words; Max. of 1,250 words (including title and key references) |
| Margins | 2.5 cm. or 1 inch throughout (left, right, top, and bottom) |
| Orientation | Portrait |
| Font | Times New Roman, 12 point |
| Line spacing | 1.5 lines (for the main text of extended abstract) & Single (for key references) |
| Title page | Title of paper, name(s) of author(s), affiliation(s), contact details |
| Key words | Not required |
| References | Limit to a maximum of 12 |
Note: The extended abstract not adhering to the above given guidelines will be returned to the author(s). For a sample extended abstract, you may please refer to the template given in page 2-3 of this document. For any further clarification on the format of the extended abstract, please write to Prof.Saji KB Nair (saji_nair@iiml.ac.in) with a copy to Prof.Satyabhusan Dash (satya@iiml.ac.in)
A soft copy of the revised abstract in Microsoft Word for Windows should be mailed not later than October16, 2011 to marconference@iiml.ac.in and marconference@gmail.com . Authors will be notified of acceptance by October 5, 2011. Acceptance of the abstract implies that at least one of the authors will attend the conference and present the paper.
Guidelines for the PPT Presentation
PPT Presentations are for 10minutes followed by 5 minutes of Q & A. Please ensure you stick to time limits strictly. Deadline for Submission of PPT is 7th January 2012. Kindly mail your ppt in 2003 verson to marconference@iiml.ac.in.
To avoid last minute confusion please bring your PPT in pendrive also.
Guidelines for Submission of Selected Papers
Please note that, it is author(s)’ responsibility to prepare the full-paper(s) in line with the author guidelines of the chosen journal(s). For author guidelines of a chosen journal, you may please refer to the website of the concerned journal. In case you make two journal choices for one of your full papers, you should send two different versions of your full paper to marconference@iiml.ac.in / marconference@gmail.com conforming to the author guidelines for full consideration in the chosen journal(s). The nonconformance may lead to the outright rejection of your full paper(s).
For further details on guidelines for submission of selected papers please refer to Author registration form
To recognize the outstanding contribution in the field of marketing in emerging economies with a particular focus on the theme of the conference Best papers will be awarded at the conference.
Only full papers submitted to marconference@iiml.ac.in latest by October 30, 2011, will be considered for the awards.
Conference prizes
Prizes will be awarded for best overall conference paper and for best student paper. All student papers will be considered for both prizes. A Special Best Paper Award will be given to Marketing Research Practioners
All accepted papers and abstracts will be published in the Book of Proceedings (with an ISBN number).
A selection of the best conference papers will also be considered for publication in the regular/special issues of the following Journals:
- International Journal of Market Research (An official publication of WARC for Market research society)
- Psychology & Marketing(A John Wiley & Sons, Ltd publication)
- Marketing Intelligence and Planning: (An Emerald Publication)
- Journal of Food Products Marketing (Published By Routledge)
- International Journal of Business and Emerging Markets (An Inderscience publication)
- Journal of Indian Business Research: (An Emerald Publication)
- Metamorphosis: (Published by IIM, Lucknow)
- Euro Med Journal of Business(An Emerlad Publication )
- Journal of Product and Brand Management
- Transnational Marketing Journal
Venue
Conference Venue: Indian Institute of Management Lucknow, Noida Campus
Plot B1, Sector 62, Institutional Area, Noida
NOIDA- the acronym for New Okhla Industrial Development Authority is one of the four satellite cities of New Delhi that have mushroomed in the past. Noida was established on 19th April, 1976 as a brainchild of Sanjay Gandhi, the younger son of ex Prime Minister, Mrs. Indira Gandhi. Noida is an industrial city equipped with the amenities of all modern cities like sound network of motorable roads, water and electricity supply, etc. Recent upcoming developments in Noida includes Formula 1 racing coming to Buddha International circuit in 2011 as well as an Taj International Airport, Exposition Mart India’s first state-of-the-art Exposition Mart for Cottage and Handicraft sector, Taj Expressway etc. to facilitate growth and development of the industrial sector in the area. Noida is heading to become a prominent destination in the world
How to reach the Conference venue
IIM Lucknow Noida campus is located near National Highway 24 and is around 1.5 hours drive from the airport; 1 hour from Inter State Bus Terminal, Delhi; and around 45 minutes from the New Delhi railway station. On reaching Delhi, please hire the prepaid auto/taxi to reach IIM Lucknow Noida Campus situated at Plot B1, Sector 62, Institutional Area. The campus is located close to major landmarks like Shipra Mall and Labour Chowk and located opposite to Father Angel School. The guide map is available on the website: http://www.iiml.ac.in/noida_campus.html
How to Reach Noida by Air: The nearest airport is the Indira Gandhi International Airport, which is connected to almost all cities in the country and outside, by regular flights operated by private and govt. airlines.
Few important historical places from Noida are:
Mathura -144 Kms Agra- 197 Kms Jaipur -282 Kms Ajmer- 406 Kms Haridwar – 206 Kms
